The world of retail is changing at an unprecedented rate. On the one hand, consumers are more cautious, holding on tight to the recession mindset—and their money. On the other, technology has created dozens of new ways to engage them, from mobile technology and SMS to augmented reality and location-based services, and much more. Rockfish Retail consults, designs and deploys digital solutions that result in more traffic, bigger baskets, added margin and greater customer advocacy, focusing on shopper marketing, customer loyalty, couponing and promotions, and CRM.